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Tourism ministry launches campaign to target global wedding tourism 

September 30, 2023 1:02 PM IST

Wedding tourism | Gloabl tourism | Indian weddings

Positioning India as a premiere wedding destination, the Ministry of Tourism launched a wedding tourism campaign to unlock the potential of India’s huge wedding industry on August 19.

Speaking on the occasion, Union Minister G. Kishan Reddy said, ” It marks the beginning of a remarkable journey. A mission to position India as the epitome of wedding destinations worldwide. With the launch of this campaign, I invite couples from around the world to explore the enchanting dream wedding destinations across our incredible nation.”

The campaign seeks to capture the booming global wedding industry. It will be instrumental in expanding India’s wedding industry by enticing couples from around the world to embark on a remarkable journey to celebrate their special day in India.

The Ministry also informed that the campaign is developed in close consultation with industry experts, associations, and seasoned wedding planners. It begins with profiling about 25 key destinations across the country, exploring how India fits into their wedding aspirations in more than one way.

India, a land of diverse cultures, rich traditions, and breathtaking landscapes, is emerging as a sought-after global wedding destination. Samit Garg, President, EEMA (Event and Entertainment Management Association), says, “It’s truly wonderful to witness this idea come to fruition, and it seems to be shining brightly indeed.” 

In a statement, the Ministry said, “Through this endeavor, Incredible India seeks to create timeless memories and celebrate the beauty of love against the backdrop of India’s rich tapestry of traditions and treasures.”

Interestingly, India’s diverse cultural landscape is a treasure trove of vibrant traditions and celebrations, making it a perfect setting for weddings. As the nation strives to become a global hub for weddings, it has the opportunity to showcase its unique charm and create lasting memories for couples and their loved ones.

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Last updated on: 17th April 2024