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World Tourism Day: Embracing green tourism with ‘Travel For LiFE’

September 27, 2023 12:46 PM IST

World Tourism Day | LiFE | Mission LiFE | Sustainable traveling | Travel for LiFE

On the occasion of World Tourism Day today, September 27, India is globally launching ‘Travel for LiFE’. The theme ‘Tourism and Green Investments’ embraces the concept of traveling sustainably.

The Ministry of Tourism, Government of India plans to launch “Travel for Life” dedicated to the tourism sector, in line with “Mission Life”, which promotes living sustainability. In this regard, the Ministry has identified 108 sites for the said activities across India.

Furthermore, the Ministry of Tourism, in view of World Tourism Day, is also organising cleanliness programs at selected tourist destinations, with the involvement of Youth Tourism Club members, local community and tourism stakeholders.

With the concept of travel for Life, Minister of State for Tourism Ajay Bhatt flagged off the Delhi Metro train wrapped with Travel for LiFE pledges, Travel For LiFE is a sustainable initiative under MissionLiFE for the tourism sector.

The aim of ‘Travel for LiFE’ program under Mission LiFE to bring large-scale behavioural change amongst tourists and tourism businesses, significantly impacting environmental protection and climate action. Further, at the G20 New Delhi Leaders’ Declaration, leaders noted the launch of “Travel for LiFE” and supported the development of smart destinations that are responsible and sustainable.

This comes in the backdrop that tourism has emerged as a key driver of economic growth. It is one of the fastest growing economic sectors and has significant impact on trade, job creation, investment, infrastructure development and social inclusion. Furthermore, tourism is a major source of employment. It is a labour intensive sector and has significant multiplier effect on employment in related sectors.

With Travel for LiFE (TFL), the purpose is to create awareness about sustainable tourism and to nudge the tourists and tourism businesses to adopt sustainable practices synchronous with nature. The program aims to mainstream sustainability into tourism sector towards developing a sustainable, responsible and resilient tourism sector.

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