Union Minister of Textile, Piyush Goyal on October 21, launched the website of Kasturi Cotton Bharat. This website aims to provide a digital platform for necessary information and updates on the initiatives and highlights the registration process for ginners to produce Kasturi Cotton Bharat Brand and its processes that make the branded Indian cotton unique.
The Kasturi Cotton Bharat is a joint initiative by the Ministry of Textiles, the Cotton Corporation of India, Trade Bodies & Industry to work on the principle of self-regulation by owning complete responsibility of Branding, Traceability and Certification of Indian Cotton to enhance its’ competitiveness in the global market and create a sustainable ecosystem for all stakeholders involved.
Earlier, on the eve of World Cotton Day on 7th October, Ministry of Textiles announced the “Kasturi Cotton Bharat” brand of cotton by which Indian cotton has been endowed with a brand and a logo that represents Whiteness, Softness, Purity, Lustre and Indianness. Thereafter, an MoU was signed between CCI on behalf of Govt. of India and TEXPROCIL on behalf of the Textile Industry on 15th December 2022 for a mission-mode approach in positioning of Kasturi Cotton Bharat brand.
All the ginners in the country have been empowered to produce Kasturi Cotton Bharat brand as per stipulated protocol. Besides this, to provide complete traceability of Kasturi Cotton Bharat across the supply chain, QR based certification technology will be used at each stage of the processing and a blockchain based software platform will provide end to end traceability and transaction certificate.
Speaking on the occasion, the Textile Minister remarked that “with the Kasturi Cotton Bharat Initiative, we are not just launching a brand, we are sharing India’s rich heritage with the world. Let’s weave a future that echoes our past.” In an era of global competition, this initiative will strategically position Indian cotton on the world map for its quality standards and commitment to best practices, said Union Minister Piyush Goyal.