Dubai’s premier beauty and wellness exhibition, Beautyworld Middle East 2024, launched today with a significant Indian presence, as 22 companies from the subcontinent’s burgeoning cosmetics sector aim to expand their footprint in the Gulf region and beyond. The India Trade Promotion Organisation, operating under the Ministry of Commerce and Industry, has orchestrated this participation, underscoring India’s growing influence in the global beauty market. The India Pavilion was inaugurated by Shri B.G. Krishnan, Consul (Economic, Trade, Commerce) from the Consulate General of India in Dubai.
The 28th edition of the trade show, organized by Messe Frankfurt Middle East at the Dubai World Trade Centre, is expected to draw more than 70,000 visitors from over 150 countries during its three-day run, ending on October 30. The exhibition spans 17 halls, hosting approximately 2,000 exhibitors showcasing a comprehensive range of finished products, innovative start-up offerings, packaging solutions, and formulation expertise.
At the heart of the exhibition lies the fragrance sector, which holds particular significance in Middle Eastern culture. The region, long known for its pioneering approach to unisex fragrances before their popularity in the West, continues its tradition of using scents as a form of personal expression, with fragrances being layered and applied throughout the day.
A highlight of the event is Quintessence – The Art of Perfume, an exclusive platform dedicated to niche fragrances. This curated showcase features approximately 50 of the world’s most distinctive brands and creators, including Soul of Makeen, Ramon Bejar, Giardini Di Toscana, Vertus, Superz Budapest, Free Yourself, and In Astra, presenting their creations in a luxurious, bespoke environment.
This year’s Beautyworld Middle East represents a significant opportunity for international fragrance houses to debut their latest innovations and technologies, while providing Indian companies a strategic platform to strengthen their presence in GCC markets and expand westward.
By Vinod Kumar (Dubai)