The marketing and advertising sector is expected to witness a steady 9% hiring intent, according to a report released on Thursday.
The report by TeamLease EdTech attributes this growth to a surge in digital advertising, the expansion of content marketing, and the adoption of data-driven marketing strategies.
The rise of e-commerce and digital platforms, which demand targeted advertising, is driving significant transformation in the sector.
The digital revolution has particularly impacted key industries, including FMCG, e-commerce, automotive, consumer durables, real estate, and tourism, which now account for the largest share of advertising spend.
Across these industries, companies are focusing on brand engagement through meaningful content and leveraging analytics to deliver personalized consumer experiences. Additionally, businesses are substantially increasing their digital marketing budgets to capitalize on the superior targeting capabilities of cost-effective digital platforms.
“We are living in a digital-first world where students aggressively investing in emerging marketing skills will unlock unprecedented career opportunities,” said Jaideep Kewalramani, COO and Head of Employability Business, TeamLease EdTech.
“With digital platforms reshaping consumer interactions, freshers equipped with marketing analytics, content creation, and technological insights are becoming the new catalysts for brand success,” he added.
The report further highlights high-demand roles such as SEO executives, who manage web visibility strategies; market research assistants, responsible for gathering consumer data and analyzing market trends; and social media specialists, who create engaging content and manage brand interactions.
Mumbai and Bangalore emerged as key hiring hubs, with Gurugram and Pune also showing moderate growth in hiring intent.
Freshers looking to enter the sector must develop a comprehensive skill set. Technical expertise in areas such as SEO, social media management, and content creation is crucial, complemented by core competencies in marketing analytics, keyword research, and trend analysis. Additionally, soft skills such as creativity, adaptability, communication, and collaboration are equally important, the report noted.
(Inputs from IANS)