The Department of Social Justice and Empowerment (DoSJE) will commemorate the International Day against Drug Abuse and Illicit Trafficking on June 26. A central event will be held at Dr. Ambedkar International Centre in New Delhi, with Union Minister of State for Social Justice and Empowerment, B.L. Verma, attending as the Chief Guest.
The Ministry of Social Justice and Empowerment (MoSJE), the nodal agency for drug demand reduction in India, has been spearheading efforts to prevent drug abuse, assess the extent of substance use, and provide treatment and rehabilitation services. As part of its ongoing mission, the Ministry is implementing the Nasha Mukt Bharat Abhiyaan (NMBA), an ambitious nationwide campaign to spread awareness about the harmful effects of substance abuse.
The NMBA, currently operational across all districts of India, focuses particularly on youth, with outreach efforts targeting universities, colleges, schools, and communities. The objective is to transform the campaign into a Jan Andolan—a people’s movement—through active community involvement and ownership.
As of June 2025, over 15.78 crore people have been sensitized through NMBA activities, including 5.26 crore youth and 3.31 crore women. More than 4.31 lakh educational institutions have participated in spreading awareness. Additionally, over 20,000 trained Master Volunteers have been deployed to lead these efforts at the grassroots level.
To support digital outreach, the NMBA maintains active social media accounts and has developed a mobile application available on the Google Play Store. This app allows districts and volunteers to upload real-time data, feeding into a national NMBA dashboard. The official NMBA website (http://nmba.dosje.gov.in) provides comprehensive information, including an e-pledge, online forums, and detailed reports on the campaign’s impact.
A notable achievement under NMBA has been the National Online Pledge initiative, where more than 1.67 crore students from nearly one lakh educational institutions have pledged to live a drug-free life. The Ministry has also hosted a series of engagement programs such as Nashe se Azaadi – A National Youth and Students Interaction Programme, Naya Bharat, Nasha Mukt Bharat, and special interactions with NCC cadets.
In collaboration with spiritual and social organizations—including The Art of Living, Brahma Kumaris, Sant Nirankari Mission, Ram Chandra Mission (Daaji), ISKCON, and All World Gayatri Parivaar—the Ministry has expanded the campaign’s reach through mass awareness events.
To enhance public access to services, all government-supported de-addiction centers have been geo-tagged.
Substance use and dependence remain critical public health challenges that impact not just individuals but also families and communities. The misuse of psychoactive substances often leads to serious health conditions including neuropsychiatric disorders, cardiovascular diseases, and increased risk of accidents, suicides, and violence. The Ministry emphasizes that substance use should be approached as a psycho-social-medical issue requiring coordinated and compassionate intervention.
To mark the International Day against Drug Abuse and Illicit Trafficking, all States and Union Territories, along with NGOs and Voluntary Organizations supported under the National Action Plan for Drug Demand Reduction (NAPDDR), have been directed to organize awareness programmes from June 1 to June 26.