In a landmark initiative to position India as a global hub for traditional medicine and wellness, the Government of India unveiled the ‘Ayush Nivesh Saarthi’ portal on May 29, 2025, during the Ayush Stakeholder/Industry Interaction Meet at Vanijya Bhawan, New Delhi. The portal was jointly launched by Union Minister of Commerce & Industry Piyush Goyal and Union Minister of State (Independent Charge) for Ayush Prataprao Jadhav, in the presence of senior officials, industry leaders, and global stakeholders, including Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush, and Shri Amardeep Singh Bhatia, Secretary, DPIIT.
The investor-centric digital platform, developed by the Ministry of Ayush in collaboration with Invest India, aims to transform India’s traditional wellness systems into a robust economic driver. Ayush Nivesh Saarthi integrates policy frameworks, incentive structures, investment-ready projects, and real-time facilitation into a single interface, designed to attract both domestic and global investors. The platform underscores India’s ambition to become a leading destination for investments in traditional systems of medicine, leveraging the sector’s 17% annual growth rate between 2014 and 2020 and growing global demand for natural and preventive healthcare.
Speaking at the launch, Shri Piyush Goyal emphasized the sector’s openness to investment, stating, “With 100% FDI permitted in the Ayush sector through the automatic route, Ayush Nivesh Saarthi signals India’s readiness for investment, collaboration, and innovation in holistic healthcare. This portal connects investors with opportunities rooted in India’s ancient legacy of wellness, powered by a modern vision.”
Jadhav highlighted the platform’s transformative potential, saying, “Ayush Nivesh Saarthi is more than a digital platform—it’s an enabler of transformation. It combines proactive government policies, India’s wealth of over 8,000 medicinal plant species, and a globally trusted wellness tradition. This portal empowers investors with real-time data, transparent policy guidance, and access to a vibrant, expanding market.”
The Ayush sector plays a pivotal role in India’s USD 13 billion medical value travel (MVT) industry, ranking among the top five health services in the country. With its rich heritage and growing global appeal, the sector is a key driver of the global wellness economy. The launch of Ayush Nivesh Saarthi reinforces the government’s vision of positioning Ayush as a cornerstone of public health and economic growth, fostering foreign direct investment, empowering entrepreneurs, and showcasing India’s leadership in traditional medicine and wellness on the global stage.