The Ayush Export Promotion Council (AYUSHEXCIL), in collaboration with Rastriya Ayurved Vidyapeeth and the Ministry of AYUSH, on Wednesday organized an industry interactive session titled “Fostering Growth: SME Schemes and Opportunities for the Ayush Industry”. The event underscored the potential of Micro, Small, and Medium Enterprises (MSMEs) to drive sustainable growth and innovation in the Ayush sector.
The session was attended by prominent dignitaries, including Vaidya Rajesh Kotecha, Secretary of the Ministry of AYUSH, S.C.L. Das, Secretary of the Ministry of MSME, and Dr. Kousthubha Upadhyaya, Adviser to the Ministry of AYUSH. Dr. Upadhyaya opened the session by emphasizing the critical role of MSMEs in advancing the Ayush industry. Anuja Bapat, Joint Secretary of the Ministry of MSME, delivered a detailed presentation on various schemes designed to support Ayush-focused enterprises.
Prof. (Dr.) Mahesh Kumar Dadhich, CEO of the National Medicinal Plants Board, highlighted the potential of Sea Buckthorn in the Ayush sector, while Ritu Sain, Investment Commissioner of Chhattisgarh, showcased state-level investment opportunities for the industry. Both Vaidya Rajesh Kotecha and S.C.L. Das emphasized the need to enhance quality standards and scalability to strengthen the Ayush sector’s global presence.