While the world was battling with the pandemic and addressing the challenges posed by closed international borders, India seized the opportunity to become self-sufficient.
To achieve the feat, the government launched ‘Atmanirbhar Bharat’ scheme in May 2020, to make self-reliance the cornerstone of development and national strength.
‘Made in India’ initiative, launched in 2014, is a key foundation of this mission for self-reliance. The initiative aims to facilitate investment, foster innovation, build best-in-class infrastructure, and make India a hub for manufacturing, design, and innovation.
The focus on Atmanirbhar Bharat and ‘Vocal for Local’ has brought the manufacturing sector into the limelight both domestically and on the global platform.
The Made in India Label scheme is an initiative that lends support to the manufacturing industry by building a brand reputation, stronger identity and wider reach for products made in India. The Made in India Label is meant to showcase the quality of Indian products and attain higher ratings across sectors.
Breaking Down the Scheme
Made in India Label scheme aims to strengthen the reputation of products manufactured in India. It also guarantees authenticity of the products originating from India and/or crafted with locally sourced raw materials.
This is a voluntary certification scheme to help manufacturers demonstrate that their products are manufactured in India and are of good quality. The label displays a QR code and a logo with information about location of manufacturing, validity of the label and other product-specific information.
The initiative is being led by the Department for Promotion of Industry and Internal Trade (DPIIT). The Quality Council of India and the India Brand Equity Foundation are actively collaborating with DPIIT in an advisory capacity.
Objectives of the Scheme
The objectives of the scheme define its core purpose and the outcomes it aims to achieve for India’s manufacturing ecosystem. They serve as guiding pillars to strengthen domestic industries, boost consumer confidence, and enhance India’s global competitiveness.
- The scheme provides identity to the product based on its origin
- It develops a mechanism to qualify and brand the products of Indian origin
- It also supports recognising the products of Indian origin in domestic as well as international market
- The ‘Made in India’ Label strengthens the positioning of the product in the competitive market.
Scheme’s Roadmap
The roadmap lays out a clear path for implementing the Made in India Label Scheme, from defining quality benchmarks to integrating digital verification through QR codes.
It outlines phased actions to ensure smooth adoption across industries, building a strong and recognisable national brand.
For the success of the scheme, the government proposed ₹995 crores for three years and anticipates that the scheme will be self-sustaining in the future years.
The scheme focuses on targeting the Indian manufacturing sector, which also includes large-scale enterprises and MSMEs (Micro, Small and Medium Enterprises). Entrepreneurs engaged in farming, agriculture, fishing, aquaculture, horticulture and allied activities will also be encouraged to join the scheme.
Made in India Scheme serves as an association between Atmanirbhar Bharat scheme and Make in India initiative. By giving Indian products a distinct identity and global visibility, it not only strengthens domestic industries but also builds consumer trust in the quality and authenticity of locally made goods. Together, all these initiatives in different sectors make headway for socio-economic independence of the country and self-reliance of the manufacturing sector with a competitive stage for Indian products and respectable position in the global marketplace.