With the ICC Women’s Cricket World Cup 2025 fast approaching, the ICC has unveiled its flagship ‘Will to Win’ campaign film.
The release of ‘Will to Win’, which depicts determination and perseverance as the path to glory, coincided with the opening of the general ticket window on Tuesday at [Tickets.cricketworldcup.com](http://Tickets.cricketworldcup.com), as per the ICC.
The campaign film showcases leading stars from across the participating nations, including India’s Smriti Mandhana and Harmanpreet Kaur, Sri Lanka’s Chamari Athapaththu, Australia’s Ellyse Perry, South Africa’s Marizanne Kapp, Pakistan’s Muneeba Ali, Bangladesh’s Nigar Sultana Joty, New Zealand’s Melie Kerr, and England’s Nat Sciver-Brunt.
An emotionally powerful narrative in the film portrays these icons in their present-day glory while acknowledging their relentless journeys and early dreams, an ICC release stated.
“With the ICC Women’s Cricket World Cup returning to India after 12 years, and given India’s leadership in championing the women’s game, the ‘Will to Win’ campaign has been thoughtfully crafted to reflect the remarkable spirit of women’s cricket through powerful, purpose-driven storytelling,” ICC Chairman Jay Shah said.
“This campaign is not just a showcase of world-class talent, it is a tribute to the journeys, sacrifices, and aspirations that define the women’s game. We believe it will resonate deeply with audiences across the globe and help further cement the enduring legacy of women’s cricket,” he added.
The 13th edition of the ICC Women’s Cricket World Cup will commence on September 30, with co-hosts India and Sri Lanka facing off in the opener at Guwahati. The final will take place on November 2.
(ANI)