Prime Minister Narendra Modi will launch the ‘Swasth Nari, Sashakt Parivar Abhiyaan’ along with the eighth edition of Poshan Maah on September 17, marking what the government described as India’s largest-ever women and child health mobilisation drive.
The initiative, jointly spearheaded by the Ministry of Health and Family Welfare (MoHFW) and the Ministry of Women and Child Development (MoWCD), will focus on preventive, promotive and curative health services for women, adolescent girls and children.
As part of the campaign, more than one lakh health camps will be organised across the country between September 17 and October 2, with daily camps in all government health facilities, officials said on Sunday.
The Abhiyaan will cover screening for non-communicable diseases, cancers, anaemia, tuberculosis, sickle cell disease, and maternal health, besides providing nutrition counselling, menstrual hygiene promotion and awareness sessions on lifestyle and mental health.
Union Health Minister J P Nadda, in a post on X, said the initiative aims to improve access, quality of care and awareness for women and children. He also appealed to private hospitals and other stakeholders to join the Jan Bhagidari (people’s participation) effort.
The campaign will mobilise ASHA and Anganwadi workers, ANMs, self-help groups, panchayati raj institutions and youth volunteers under the MY Bharat initiative to drive awareness at the grassroots level.
Specialist services in gynaecology, paediatrics, dermatology, ophthalmology, psychiatry and dentistry will be offered through government medical colleges, district hospitals and central institutions like AIIMS, ESIC and CGHS facilities, with private hospitals also expected to contribute.
The fortnight-long effort will also include anaemia and nutrition testing, cancer screenings, immunisation drives, antenatal care, TB and sickle cell screening, blood donation camps, and AYUSH-based wellness activities such as yoga. Beneficiaries will be linked to digital health services like Ayushman Bharat Health Accounts (ABHA) and PM-JAY.
The ministries of rural development, education, youth affairs, tribal affairs, social justice, defence, railways, Ayush, and others will participate in the convergence drive to expand outreach, officials said.
The Health Ministry said the campaign is aligned with the prime minister’s vision of health, nutrition, fitness and a developed India by 2047.