The Competition Commission of India (CCI) has approved the proposed merger of Girnar Finserv Private Limited, Girnar Insurance Brokers Private Limited, D2C Consulting Services Private Limited, and RB Info Services Private Limited into Artivatic Data Labs Private Limited.
According to a statement from the Commission, the merger will be carried out under the Merger Framework Agreement signed on May 12, 2025. Following the transaction, all four entities will be consolidated under Artivatic Data Labs.
Girnar Finserv Private Limited and Girnar Insurance Brokers Private Limited are both controlled by Girnar Software Private Limited (GSPL), which operates several well-known digital platforms such as CarDekho, BikeDekho, TractorDekho, TruckDekho, BicycleDekho, BusDekho, BatteryDekho, Rupyy, PowerDrift, ZigWheels, Revv, CollegeDekho, and Crack-Ed.
Girnar Finserv provides marketing communication services, while Girnar Insurance distributes various insurance products in India through its platform, InsuranceDekho. InsuranceDekho holds a composite broking license from the Insurance Regulatory and Development Authority of India (IRDAI).
D2C Consulting Services Private Limited offers marketing and management consulting services, while RB Info Services Private Limited is engaged in the sale of wellness products and acts as a direct selling agent for loans and credit cards. Both companies, along with D2C Insurance Broking Private Limited, operate the RenewBuy platform, which offers customers access to insurance and financial products through digital advisors.
Artivatic Data Labs Private Limited provides insurance technology solutions, including API-based and SaaS products for underwriting and claims processing.
The CCI said the merger would bring together complementary strengths in insurance technology, marketing, and distribution. A detailed order from the Commission will be issued separately.