The fourth edition of the Uttar Pradesh International Trade Show (UPITS) concluded in Noida on Tuesday with 4,400 memoranda of understanding (MoUs) worth around Rs 6,500 crore being signed and potential business estimated at Rs 15,500 crore, according to the Uttar Pradesh government.
The five-day trade show, held from September 25 to 29 at the India Expo Centre and Mart, provided the state’s MSMEs, exporters and manufacturers a platform to connect with domestic and international buyers, the government said.
The government said 4,400 MoUs worth around USD 680 million (approximately Rs 6,500 crore) were signed during the event. In addition, business enquiries received during the trade show indicated potential business worth around Rs 15,500 crore.
According to official figures from the Federation of Indian Export Organisations (FIEO), 41,500 B2B and business meetings were recorded during the event. Of these, 13,500 took place in the Reverse Buyers-Sellers Meet (RBSM) area, while around 28,000 business interactions were recorded in the main exhibition area, the government said.
These interactions enabled domestic and international buyers to work out business partnerships with entrepreneurs and manufacturers from Uttar Pradesh, it said.
The trade show recorded a total attendance of 5,98,693 visitors and business buyers, comprising 1,74,990 domestic business buyers and 4,23,703 general visitors, according to the government.
The Uttar Pradesh government said UPITS emerged as its largest and most extensive edition so far in terms of business and participation, in line with Chief Minister Yogi Adityanath’s vision of providing the state’s products and enterprises with a global platform.
Compared with 2025, the number of B2B meetings increased from 31,650 to 41,500, registering a 31.12 per cent rise, according to official figures. Meetings with foreign buyers in the RBSM area increased 123.1 per cent, from 6,050 to 13,500, while meetings in the main exhibition area rose 9.38 per cent.
The number of MoUs increased 12.82 per cent from 3,900 in 2025 to 4,400 this year, while their estimated value rose 142.54 per cent, from Rs 2,680 crore (USD 425 million) to Rs 6,500 crore (USD 680 million), the government said.
Potential business also rose from Rs 12,500 crore last year to Rs 15,500 crore, an increase of 24 per cent, it said.
The government’s focus on expanding UPITS’ international reach was reflected in the participation of six partner countries this year – Russia, Austria, Japan, Singapore, Belarus and Vietnam. Russia was the sole partner country at the previous edition.
Foreign delegations showed particular interest in Uttar Pradesh’s manufacturing, IT, electronics, textiles and agri-food processing sectors, according to the government.
The government’s One District, One Cuisine (ODOC) initiative emerged as a major attraction for domestic and international buyers, it said.
Traditional crafts, handloom products, brassware, carpets, leather products and distinctive agricultural products from all 75 districts were showcased to buyers from across the country and abroad.
The government said the direct engagement of MSMEs and local artisans with international companies, including the receipt of direct orders, made the trade show’s business outcomes more practical and result-oriented.
According to the Uttar Pradesh government, the trade show marks a significant step towards the state’s objective of becoming a one-trillion-dollar economy.
(PTI)
