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Raksha Bandhan: KVIC introduces Khadi Rakhi made by rural artisans to celebrate the festival

August 24, 2023 11:19 AM IST

Empowering Atmanirbhar | Festivals of India | Rakshasoot | Khadi Rakhi | Raksha Bandhan | Khadi Industry | Khadi India

Khadi and Village Industries Commission (KVIC) has launched ‘Khadi Rakshasoot’ to commemorate the Raksha Bandhan in New Delhi. Khadi Rakshasoots are available for purchase at the Khadi Bhawan in New Delhi, with prices ranging from Rs.20 to Rs.250 each. This is an initiative to empower the ‘Atmanirbhar Bharat’.

KVIC officials said that the uniqueness of ‘Khadi Rakshasoot’ lies in its creation by the dedicated spinner sisters from across the rural India, who spin multiple threads on the charkha. This product is entirely natural, devoid of any chemical additives. For exampple, Rakhi crafted by the Gramodyogik Vikas Sansthan of Ambedkar Nagar in Uttar Pradesh is fashioned from the sacred cow dung of indigenous Holy Gau Mata. Additionally, incorporating Basil, tomato, brinjal seeds in it further enhances its composition. Prepared in different states of the country, a plethora of such Khadi Rakshasoots are now available for purchase at the Khadi Bhawan in New Delhi.

The Prime Minister Narendra Modi, in his address during the ‘National Handloom Day’ event on August 7th, 2023 in Pragati Maidan New Delhi urged the citizens to wholeheartedly support rural artisans by choosing Khadi and Village Industries products for their upcoming festive celebrations.

Khadi Rakshasoot’ is being introduced as a ‘Pilot Project’ initiative available exclusively at Khadi Bhawan, in New Delhi. Looking ahead, extensive preparations are underway to launch ‘Khadi Rakshasoot’ nationwide in the upcoming year. KVIC appealed to the public, urging them to embrace ‘Khadi Rakshasoot’ – a remarkable manifestation of India’s national heritage through Khadi.

PM Modi, through his popular radio program ‘Mann Ki Baat’ since 2014, encouraged the citizens to embrace Khadi and Village Industries products. The impact of this effort has been remarkable, with the Khadi industry undergoing a transformative resurgence. What was once a declining sector before the year 2013-14, has now experienced a new revitalization.

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Last updated on: 13th July 2024