On the occasion of Gandhi Jayanti, Khadi and Village Industries Commission (KVIC) inaugurated a newly renovated Khadi India outlet in IIT Campus, Delhi in an endeavour to connect Khadi with young people.
In line with the vision of Prime Minister Narendra Modi’s clarion call Khadi fo Narendra Modi’s clarion call Khadi for Nation; Khadi for Fashion and Khadi, Manoj Kumar, Chairman-KVIC launched the outlet in the IIT shopping complex.
On the occasion of Gandhi Jayanti, Khadi India website is offering special discounts including a remarkable off on selected items, Khadi products, and a generous discount on Village Industries Products.
KVIC also unveiled the new collection of apparel designed by the Centre of Excellence for Khadi (CoEK) in collaboration with Khadi Institutions.
CoEK was conceived by the Ministry of MSME to support the KVIC in association with the National Institute of Fashion Technology (NIFT), with the intention to reach out to young audiences and the global market. The centre has been set up as a hub and spokes model in Delhi as a hub; Bengaluru, Gandhinagar, Kolkata and Shillong as spokes.
A new apparel range has been created to make khadi attractive and to appeal to young audiences by introducing vibrant colours and interesting silhouettes. Khadi Institutions have been guided by the CoEK team to carry out quality and standardized production of 9 styles of apparel for retail through the IIT outlet. This outlet will be the first to initiate the wave of presenting khadi in a new narrative.
Khadi India also celebrated Mahatma Gandhi’s vision of promoting and embracing Khadi products at Connaught Place, Delhi. The Bhawan offered special discounts including a remarkable 60% off on selected items, 20% discount on Khadi products, and a generous 10% discount on Village Industries Products.
Khadi is a breathable, sustainable and natural origin fabric. It is warm in winter and cooler in summer. Due to the process of hand spinning and hand weaving, it is sustainable and electric energy neutral. Its wider acceptance and global reach through the efforts of Prime Minister brings hope of earning better livelihoods to numerous families in rural areas.