The Ministry of Women and Child Development is celebrating the 6th Rashtriya Poshan Maah throughout September 2023. This year, the objective is to comprehensively tackle malnutrition through a life-cycle approach, the cornerstone of Mission Poshan 2.0. Anchored in this approach, the focal point of Poshan Maah 2023 is to cultivate widespread awareness concerning critical human life stages: pregnancy, infancy, childhood, and adolescence. The aim is to foster nutritional understanding across India through a theme centered on “Suposhit Bharat, Sakshar Bharat, Sashakt Bharat” (Nutrition-rich India, Educated India, Empowered India).
POSHAN (Prime Minister’s Overarching Scheme for Holistic Nutrition) Abhiyaan is a Multi-Ministerial Convergence Mission with the vision to ensure the attainment of MalnutritionFree India. The government launched the POSHAN Abhiyaan, earlier known as National Nutrition Mission, on March 08, 2018, to address the problem of malnutrition in the country.
Centre’s initiative, POSHAN Abhiyaan, has been instrumental in advancing nutritional outcomes for pregnant women, lactating mothers, adolescent girls, and children under 6 years of age in a comprehensive manner.
POSHAN programme aimed at strengthening content, delivery, outreach, and outcomes. The focus remains on cultivating practices that foster health, wellness, and immunity against diseases and malnutrition.
This month-long event will witness concentrated efforts nationwide to enhance ground-level nutritional awareness through campaigns focusing on key themes around Exclusive Breastfeeding and Complementary Feeding. Activities like Swasth Balak Spardha (Healthy Child Competition) aim to instill a spirit of healthy competition for nutrition and overall well-being. Other initiatives would include Poshan Bhi Padhai Bhi (Nutrition as well as Education), Improving Nutrition through Mission LiFE (Lifestyle for Environment), Tribal-Focused Nutrition Sensitization, and addressing Anemia through Test, Treat, Talk
Additionally, the Jan Andolan movement under Poshan Maah will serve as an extended platform for united celebration under the ‘Meri Mati Mera Desh’ campaign, commemorating the nation’s journey of freedom and progress.
Poshan Maah 2023 aims to amplify community involvement on a large scale, harnessing the potential of Gram Panchayats and Urban Local Bodies to fulfil Honourable Prime Minister’s vision of a Suposhit Bharat in the Amrit Kaal.