October 23, 2026 4:03 PM
Weight-loss drugs fuel protein boom, but with more consumer scrutiny
Protein-infused bottled water. Ice cream. Boxed macaroni and cheese. Even vodka. The rise of weight-loss drugs is driving a boom in protein-based products, as users of GLP-1 medication like Novo Nordisk's Ozempic and Eli Lilly's Mounjaro look for wa...
