May 2, 2025 5:33 PM
WAVES 2025: India’s creator economy set to influence over $1 trillion in consumer spending by 2030, says BCG report
India’s digital landscape is undergoing a remarkable transformation, driven by the rapid rise of its creator economy. A forthcoming report by the Boston Consulting Group (BCG), titled “From Content to Commerce: Mapping India’s Creator Economyâ€...