Thursday, November 30, 2023

DD International

Vinod Kumar (UAE)

November 17, 2023 8:36 AM IST

Global Media Congress concludes in AbuDhabi, highlighting the evolving media landscape

The Global Media Congress (GMC), a premier event bringing together media professionals from around the world, concluded today in AbuDhabi, UAE. Held under the theme of Sustainability & Innovation, GMC featured a diverse range of speakers, including renowned media experts, industry leaders, and government officials. Panel discussions, workshops, and keynote addresses addressed a wide spectrum of topics, including artificial intelligence, social media, digital transformation, and the role of media in shaping public discourse.

” In this age of information, connecting with various media outlets and tapping into different experiences and best practices for handling information is invaluable. The significance of global media is evident in today’s numbers, highlighting how it brings people together to discuss shared experiences, technology, and collaborative possibilities. The Global Media Congress is unique in that it gathers individuals from around the world, fostering communication and mutual learning. This exchange greatly contributes to the development of our media sector and organizational growth.” Said  V Director General of the Emirates News Agency of the GMC.

The GMC also showcased a number of innovative media technologies and solutions, demonstrating the potential of technology to enhance storytelling and audience engagement. The Congress (GMC) yielded crucial insights, emphasizing the imperative for media organizations to undergo digital transformation and align with evolving audience consumption patterns. Key takeaways underscored the significance of leveraging artificial intelligence and data analytics to elevate content creation, distribution, and targeting strategies. The burgeoning role of social media as a primary platform for news and information dissemination emerged as a prominent theme. Additionally, the GMC delved into the complex landscape shaped by the challenges and opportunities posed by the proliferation of misinformation and disinformation, prompting a collective exploration of effective countermeasures.

The GMC concluded with a call for media organizations to collaborate and adapt in order to thrive in the evolving media landscape. The event emphasized the importance of innovation, creativity, and ethical journalism in shaping the future of the media industry.

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