The day/night Test match of the Border-Gavaskar Trophy in Adelaide set a record for viewership, with six of the seven sessions averaging more than 1 million viewers across all platforms. Four of those sessions attracted more than 1.4 million viewers, according to a release from Cricket Australia (CA).
The Boy from Macksville, a documentary celebrating the life of Phillip Hughes, was launched after play on Day 1 of the Adelaide Test, with an average audience of 350,000 watching the tribute to the late Australian opener.
CA’s digital channels again recorded strong engagement, with an average of 1.1 million Australian users for the three days of the Adelaide Test between India and Australia.
Total video views from Australian users increased by 17% compared to the first Test, despite the Adelaide Test finishing earlier. There were 208 million video views across CA’s social channels, and 216,000 new followers were added to the network.
The total attendance of 135,012 over three days exceeded the previous record of 113,009 for a Test against India, set over five days in 2014-15.
The single-day attendance record for a Test against India in Adelaide was also broken, with 50,186 on Day 1 and 51,642 on Day 2 at the ground — the third and fifth highest attendance figures for any day of Test cricket at Adelaide Oval.
Earlier on Sunday, Rohit Sharma-led India faced a setback in the prestigious BGT series, conceding a 10-wicket defeat to Australia in the Adelaide Test. With the win, the hosts leveled the series 1-1.
According to the data provided by Cricket Australia, the MCG will be bustling for one of the great events in world cricket, with a possible final release of a small number of public tickets on December 24, the last chance for non-members to get their seats for Boxing Day.
Public tickets for the New Year’s Test at the SCG are also selling fast, with only a limited number of Category A and Category B tickets available for Days 1 to 3.
This strong demand follows record crowds flocking to the Adelaide Oval to see Australia level the Border-Gavaskar Trophy 1-1, while viewers once again watched the compelling contest in huge numbers across the country on broadcast and digital channels.
(ANI)